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No. 08

The Super Sauce Bros

Logo and labels for intrepid sauce makers, reminiscent of the classic designs yet with a modern typography twist.

Client
The Super Sauce Bros
Year
2021
Disciplines
Branding & identity, Print design
Work done
Logo design, branding, print design

The Super Sauce Bros logo is reminiscent of the classic designs yet with a modern typography twist.
These intrepid sauce makers wanted something in between the old timey days and the current design trends, and with that in mind were the logo and labels designed. On the way are a couple more designs but this time for another type of sauce (shhhhh, it's still a secret), the container will also change and the label format with it.

THE BRAND

The Super Sauce Bros brand grid: the round logo in orange, black and white, between photos of Afterburner, Lagerfüür and Lavalicious bottles among red chillies

THE LABELS

Labels for Lavalicious, Afterburner and Lagerfüür: line-drawn chilli plants in red, orange and yellow, heat ratings, taste scales and QR codes on kraft paper